Who says a coupon can't be a social idea that is also a digital idea that is an e-commerce idea that is also video content? We doctored Krispy Kreme's glaze machine to flow as a barcode, which actually scans. It's called the World's Tastiest Coupon. We posted video of it across social networks, making the social posts themselves the coupon, rather than linking elsewhere.
Picked up by Creativity Online, Adweek, TaxiDesign, The Thrillest, Mental Floss and my favorite, couponsinthenews.com
AD: Jimmie Blount
CW: Britton Upchurch
CDs: David Baldwin, Bob Ranew
Video Production: Remedy