Ad Age Small Agency Awards– Digital Campaign of the Year



Who says a coupon can't be a social idea that is also a digital idea that is an e-commerce idea that is also video content? We doctored Krispy Kreme's glaze machine to flow as a barcode, which actually scans. It's called the World's Tastiest Coupon. We posted video of it across social networks, making the social posts themselves the coupon, rather than linking elsewhere. 


Picked up by Creativity Online, Adweek, TaxiDesign, The Thrillest, Mental Floss and my favorite,

AD: Jimmie Blount

CW: Britton Upchurch

CDs: David Baldwin, Bob Ranew

Video Production: Remedy