When lockdowns hit no one was driving anywhere, much less buying cars. So we sold Suzukis as extra rooms for your house instead.
We ran a tiny campaign with zero budget and everyone had a laugh.
Oh, and sales increased at a time when the rest of the industry tanked by a third.
Now that we were a real estate brand, not a car brand, advertising was easy.
Turns out, Suzukis are better rooms than most rooms in your house – 360 degree views, automatic washing windows, even air conditioning at your feet.
We targetted people looking for extra room on real estate sites, social and online video.
