We told the stories of two women who found beauty and self-love the hard way, and illustrated the kind of role models that Burt's Bees feels proud to stand behind.

"Love Your Nature" launched Burt's Bees new lipstick, marking a big push into the world of beauty. Burt's Bees isn't a beauty brand, though, and they don't like all the crazy beauty standards and vanity that come with the territory. So these pieces are less about lipstick, and more about what Burt's Bees stands for in beauty: optimism, integrity, and putting good into the world.

Directors: Anna & Ewan

Production: RSA

Art Director: Kellyn Blount