Krispy Kreme needed ongoing content promoting this BOGO deal or that new doughnut flavor. If you had a high-powered microscope, you could just make out the budget that these videos typically got– so these projects were an education in scrappy production.

 

CHRISTMAS- GINGERBREAD DOUGHNUTS



halloween- attack of the humans

If you like delicious Krispy Kreme doughnuts, Halloween is great.

If you are a delicious Krispy Kreme doughnut, not so much.

 

eclipse 2017

The 2017 solar eclipse was the single most-talked-about social media event in history, and Krispy Kreme got in the game with its first ever chocolate-glazed doughnut.

This video organically reached #8 on YouTube in just a few hours. It's not creative genius or anything, but sometimes you just have to get out of the way of the product.