Spec campaign made as a finalist in the Big Ad Gig.
Feeding America lacks the money to distribute food to its food banks across the country, wasting 70 billion pounds of food every year. They wanted an awareness campaign.
Solution: Connect stranded food with drivers: Food Hitchhiking. Drivers picks up boxes of dry food on their way, and drop them off closer to their destinations. Shell will even pitch in for gas.
Set up pick up and drop off points.
We'll give you directions to the easiest Shell drop-off along your way.
And when you drop off you can get a discount on your fill-up.