Citipower, Powercor and United Energy (all the same organisation) are a power distributor in Victoria. No one knew what a power distributor was, so they wanted us to launch a new brand using their new platform, ‘Good People In Power’.
Our insight: You don’t know about lineys, but you love everything they power.
So whenever you’re doing something you love – at a movie, watching TV or scrolling instagram, we’ll show you the lineys on the other side making it possible.
These were super fun to make, and all the credit goes to the clients. Oh, and to me!
And also to the fantastic AD Isha Brown.
We made a ton of these. Working with real lineys gave these the awkward un-polish they needed.
