Cree makes the best lights in the world, but a lot of the benefits of great lighting are intangible. When you're shopping for lights, you don't think about, say, your productivity and mood. But you should. 


These are pretty info-heavy videos, but they manage to tie a wide range of benefits together in a cohesive story with some personality.



The cutdowns became my favorite part.








Art Director: Jimmie Blount

Animation: Buck